" The rise of influencer marketing has given brands access to millions of potential customers, but it also brings a dilemma. Which influencers yield the best results? Brands face a crucial choice between partnering with micro-influencers, who generally have between 1,000 and 100,000 followers, or macro influencers, who boast followings well into the hundreds of thousands or even mill... https://www.tumblr.com/tyccommunications/767914991712190464/micro-vs-macro-influencers-which-is-more?source=share