Perceptual theorists regard persuasion as altering the individual’s notion of any item of his attitudes. Perceptual techniques also relaxation on proof the receiver’s preconceptions are a minimum of as crucial since the message written content in analyzing what's going to be understood. The tactic stresses notice and comprehension. Roderique-Davies (2009) https://www.youtube.com/watch?v=8TsidOF0he0