To correctly improve a brand in China, It's not at all sufficient to only look at the short term and provide products and services broadly. Some brands market straight to Chinese consumers by more targeted direct-to-customer (D2C) channels when branding in China, bypassing any 3rd-party suppliers or another intermediaries. https://www.madjor.com/insight-article/qualities-to-expect-from-a-top-branding-agency-in-china